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Cookie Policy

Last updated: 8 November 2026

This Cookie Policy explains how Pixelo Mobile Ltd (trading as Walk Via Francigena) uses cookies and similar technologies when you visit walkviafrancigena.com. It should be read alongside our Privacy Policy.

1. What are cookies?

Cookies are small text files that a website stores on your device to remember information between visits — for example, that you are logged in, or which language you prefer. Similar technologies include localStorage and sessionStorage, which we also use.

2. Your choice

When you first visit the site you are asked to either "Accept all" cookies or use "Essential only". You can change your preference at any time by clicking the button below:

The button deletes your stored choice, so that the banner asks you again, and deletes the analytics cookies listed in section 3 that this site has already set in your browser, together with the copy the analytics software keeps in your browser's storage, and any invite code kept in your browser (section 3). It does not sign you out, and it cannot delete what the analytics services have already received.

Your preference is stored in the lw-cookie-consent item in your browser's localStorage. Clearing your browser data will also clear it and re-prompt you.

3. Cookies we use

Essential cookies are required for the site to function and are set regardless of your consent choice:

NamePurposeDuration
lw_admin_jwtAdmin authentication (only if you log in to the operator admin)30 min
lw_admin_refreshAdmin session refresh8 hours
lw-cookie-consentRemembers your cookie choicePermanent (until cleared)
walktorome-tokensLogin session: a short-lived access token and when your session endsPermanent (until logout)
lw_member_refreshKeeps you signed in by renewing your login session. An HttpOnly cookie set by our server; page scripts cannot read it3 days, renewed while you use the site; removed at logout
walktorome-userCached user profile for instant page renderPermanent (until logout)
walktorome-langLanguage preferencePermanent (until cleared)
lw_lang_promptedRemembers whether we've asked about languagePermanent (until cleared)
walktorome-is-providerCaches whether you're a provider (for menu rendering)Permanent (until logout)

Some pages also keep small items in your browser's localStorage or sessionStorage for a feature you are using, such as a form you have started or a tip you have closed. They are used only for that feature, never for analytics or advertising, and clearing this site's data in your browser removes them.

Invite code — if you open an invite link (a link with ?ref=), we can keep its code in the walktorome-referral item of your browser's localStorage, so that if you sign up within 30 days we can record who invited you. We keep it only if you click "Accept all" (and your browser does not send Do Not Track), or once you start filling in our sign-up form, because the sign-up then needs it. Until then the code stays only in the open page, and the invite page passes it to the sign-up form in its link. It is removed when you sign up, and our pages delete it once it is 30 days old, the next time you open one of them.

Analytics cookies — Google Analytics (Google LLC), set only after you click "Accept all", and never while your browser sends Do Not Track (section 5). It records which pages you view, the page you came from, your browser and device type, and your approximate location, worked out from your IP address. We do not send it your name, email address or account details.

NamePurposeDuration
_gaGoogle Analytics — a random ID that tells repeat visits apart2 years
_ga_*Google Analytics — keeps the current visit together2 years

Marketing cookies — none. We do not run a tracking pixel, retargeting, or advertising ID on the website.

4. Third-party content

Some pages load content from other companies, which receive your IP address and may set their own cookies:

  • OpenStreetMap — the map tiles on our maps load directly from the OpenStreetMap Foundation's tile servers, which receive your IP address and the tiles requested. They set no cookies. OSMF privacy policy
  • YouTube — Our videos page loads video preview images from YouTube (Google LLC), so YouTube receives your IP address when the page loads; when you press play, the YouTube player loads and sets its own cookies. On the page of a place to stay that has videos, the preview images load from YouTube (Google LLC), so YouTube receives your IP address when the page loads; the YouTube player loads, from youtube-nocookie.com, only when you press play, and may then store its own data in your browser. Google privacy policy
  • Stripe — when you pay us online, you pay on Stripe's own checkout page (checkout.stripe.com), where Stripe sets its own cookies, including for fraud prevention. Stripe privacy policy
  • Cloudflare Turnstile — the sign-up forms and the trip-request form run a security check from Cloudflare, loaded from challenges.cloudflare.com, to stop automated abuse. Cloudflare handles what it collects for that check under its own privacy policy. Cloudflare privacy policy

See the Subprocessors section of our Privacy Policy for the services we use, and Map tiles from OpenStreetMap for the maps.

5. Do Not Track (DNT)

We treat a browser-level DNT: 1 (Do Not Track) signal as "Essential only": the analytics in section 3 do not load in a browser that sends it, even if you clicked "Accept all" before. We run no marketing tracking.

6. Contact

Questions about cookies: hello@walkviafrancigena.com.

Pixelo Mobile Ltd (trading as Walk Via Francigena), company number 10585806. Registered office: c/o Demsa Accounts, 565 Green Lanes, Haringey, London, England, N8 0RL.